2010 was a good year for music. No doubts there. However, this year I’m optimistic for an every better display of musical talent. There are a few artists on my mind that really have me watching.
But there is one band who deserves the title of Most Anticipated.
This band is, by far, the only band to consume as much of my time promoting and following as they have. From the first wiff of Craig Owens’ (Chiodos, Cinematic Sunrise, Isles & Glaciers, The Sound of Animals Fighting) new project, I was hooked on knowledge. I felt like Indiana Jake trying to follow the clues to the Sacred Band that was about to assemble. I believe the first I heard about it was a blog post from Pete Wentz (Fall Out Boy, Black Cards, DecayDance CEO) in a post titled Horses I’m Betting On I was giddy after reading that post. It promised so much good music. Most of which I will talk about later on.
For a long time, I waited patiently for more information, constantly checking Craig’s blog and Twitter and reading through answered questions on Facebook (get a formspring already man!) And finally, it came. The announcement of Aaron Stern (Matchbox Romance) on drums. I was so pumped. Time went on and more and more big names were called. Nick Martin (Underminded, Cinematic Sunrise, Isles & Glaciers), Matt Good (From First to Last), and finally Adam Russell (Story of the Year). All fantastic, seasoned artists who were ready to work together and make a serious effort to create what most members consider their greatest project to date.
D.R.U.G.S. worked in the studio with the legendary John Feldman (Goldfinger, worked with the Used and Panic! At the Disco). Which just made my excitement rise ever higher.
As they band was coming together and creating music, fans from around the world were assembling and creating the most fantastic fan base I’ve ever seen for a band who hasn’t even released a song yet.
It all started on our favorite Social Network, Twitter. “Street Teams” were forming (@drugs_akron, @drugs_SanDiego, etc.) At the end of the craze, over 60 street teams were made world wide and #drugsband trended 3 times. My life was completely consumed for days.
After the madness on Twitter died down, a few street team heads got together and led by Kyle (@a_cat_from_hell) the D.R.U.G.S. Band Online forum was started. I was asked by Kyle to moderate and I appreciatively accepted. A fantastic D.R.U.G.S. Fan Tumblr was also created. It posts everything D.R.U.G.S. Related [links at the bottom]
The D.R.U.G.S. forum/twitter craze was one of the best things to happen to me. I’ve made so many new friends via these mediums. Its crazy how a band like D.R.U.G.S. can bring so many diverse people together as a family. But what can we say? We’re addicted ;]
Finally, a Release
Getting back on track with what D.R.U.G.S. has been doing, they have been busy. They released 1 single before their first show played near Craig’s hometown at the Crofoot. The single was entitled If You Think This Song Is About You, It Probably Is the song was catchy and different from what I expected. And I loved it. As did many of the already huge fanbase. Of course there are a few people who wanted something else from the band, but I think everyone was, overall, happy with the single.
Then came show time. The date: 11.28.2010. Unfortunately, I could not attend either of the back to back shows on the 28th and 29th. However, I did have quite a few druggie friends who had the opportunity to experience this piece of music history. If I recall correctly, both shows were sold out. Not too shabby for a bands first 2 shows.
From attendee testimonials, I know the show was insane. Everyone I talked to said it was the best show of their life and most of them bought tickets to see them again on the Rise From the Ashes Tour. Everyone at the forum was buzzing. Youtube Videos, Pictures, and a bootleg were compiled for those unable to make it to the show. It wasn’t much, but it was a good glimpse of what to come.
Rise From the Ashes
D.R.U.G.S., a band with now 2 singles (Mr. Owl Ate My Metal Worm being released) had already scored a headlining spot on a nation wide tour. Accompanied by Eyes Set to Kill and New Medicine, the band set off across the country to play their music. They were surprised by many strange happenings while on tour. Craig was in a car accident after a show one night. He also got very sick with Strep Throat (he played something around 5 shows in terrible condition). Craig sliced his ear open with a mic and his ear piece. Yet with all of the trials, came triumph. They pulled of a highly successful tour. The thing that surprised the band the most, however, was the fact that fans knew the words to every song, even though they hadn’t been formally released.
This is D.R.U.G.S.
While touring, the band kept their fans guessing at home with short movies posted on their YouTube account. They were entitled This is D.R.U.G.S. I-III all of the videos were quite creepy and extremely well done. Once all of the videos were released, the band posted the music video for If You Think This Song Is About You, It Probably Is the entire short film (the 3 movies and music video) were posted seamlessly on the web site for download.
Recently, the band officially released long awaited album information. The album, being released February 22nd, will be self titled and the album art can be found here: https://malevolentmedia.wordpress.com/2011/01/04/d-r-u-g-s-album-art-and-official-release-date/
I was informed tonight that certain publication firms have been given access to the album to begin writing their reviews (my source says fans will be thrilled by it). The common population, however, must wait. Nevertheless, the wait will be well worth it from what I’ve heard.
This band demands respect by their showmanship and their overall personalities. Every member of D.R.U.G.S. Is more than willing to have conversations with the fans after a show. So don’t be shy, go ask Craig for a hug, ask Adam about his favorite scenes in Star Wars, and always bring Matt Good a Red Bull.
D.R.U.G.S. Has become a part of my life. If you haven’t listened to them yet, go download their two singles on Amazon or iTunes. Best money you have ever spent, I can guarantee you.
You can find D.R.U.G.S. Official website/tumblr her (links to their social networks are listed there):
D.R.U.G.S. Fan Tumblr:
Who to follow: @Drugs, @Craigeryowens, @nodirectionhome, @sternaaron, @adamtheskull, @mattg00d, @johnfeldy, @decaydance